Discover how EUROPAGES customers have benefitted from the European B2B search engine and all the services available on EUROPAGES.
The following success stories describe the problems facing our customers and show how EUROPAGES was able to satisfy their specific needs.
Thank you to all our customers!
Having brilliantly obtained a PhD in Psychology in her homeland of Russia, Natalia Logvinova decided to come to France in order to improve her command of the French language.
In going through this experience she was able to measure the obstacles that are faced by foreign students who find themselves in a country whose education and administrative systems are a mystery to them. “A real assault course” as she puts it! However, the experience was a revelation to her and gave root to the idea of creating an organisation for higher education abroad that is capable of identifying these obstacles and providing the solutions to overcome them.
How has your company developed since it started up in 2006?
My original idea was to draw up contracts with foreign establishments capable of assisting students in their administrative processes and helping them to find the right people to talk to. Today we have 150 partners and this number is growing as we are regularly contacted by universities who, acting on their own initiative, contact us through our website. So now our services are not just aimed at French students who want to go abroad, we have also opened international offices and set up logistics through our internet site that enable foreign students to register and manage their files from abroad, whatever country they may come from.
What are the special characteristics of your company?
First of all, our international exposure. Our numerous partnerships with foreign organisations enable us to connect with multi-target markets: 70% is made up of individuals aged between 18 and 35 who are interested in language-study trips. They can round off their trip with visits to companies in the countries or languages studied in order to improve their command of the language, prepare for an entrance exam or carry out a work placement abroad. We help organise all the necessary procedures, such as obtaining a visa, finding companies for work placements, drawing up work placement agreements, etc. The rest of our clientele is made up of company directors who wish to brush up on their language skills or obtain another diploma and we have developed a specific offer that can be adapted to their particular needs and constraints. This type of “bespoke” offer is very rare in our sector of activity.
What importance do you place in Internet as a promotional tool?
We set up our website www.e-s-e.fr in 10 different languages right from the word go and site optimisation is handled by a specialist. We are currently working on a project of satellite sites that will be national sites and no longer translated sites. Internet is our main promotional tool as 70% of our client base comes through our website. We give priority to natural indexing, external links and different partnerships, for example with expatriation sites. Other methods of promotion that we use include corporate or in-the-field actions, student fairs, public relation actions with embassies, learning establishments, etc.
What are your expectations with regard to Internet?
We expect that it will provide us with brand and image awareness, enhance our visibility abroad and bring our organisation to the attention of our market targets as a whole. This is the reason behind our decision to include Europages in our promotional tools, especially to reach company directors, who at the same time as being directly concerned, are also the parents of students or future students. We also publish a monthly newsletter that promotes new developments in the services we provide.
And your plans for the future?
It is important to constantly remain abreast with the times as with Internet the future is just around the corner! Also, continual improvement and adaptation is essential in order to meet expectations. In addition to the development of our national sites, we are also extending our offer by including the TOEFL certificate and increasing our activity abroad. We still stick by our original vision of remaining “flexible” and adapting our services to the requirements of our clients whose needs are permanently changing.
E*page : Enseignement Supérieur à l'Etranger
