EUROPAGES puts the mobile version of its website on line (26 May 2011)

This new version was rolled out for all 26 language versions of EUROPAGES on Monday 20 May 2011 and is accessible via the europages.mobi address.

Its purpose is to enable business people on the move (out of the office) to find and locate their partners, agents, suppliers and wholesalers in Europe fast in their own language. Offer SMEs combined web and mobile visibility EUROPAGES guarantees its website-featured companies multi-channel presence. These firms have already taken out an E*Page, their own dedicated space to present their business to 4 million visitors per month. The E*Page has been completely redesigned for use on-the-go. Keeping ahead of the mobile web explosion A recent comScore report suggests that the exclusive use of mobile internet in the United States applies to 80 million users per month, which accounts for over a third of “connected” web users (192 M). The trend is slower in Europe but nothing can stop mobile web taking off. It is developing at a fast clip and will soon catch up with computer internet connection figures. EUROPAGES thus felt its site should work perfectly on mobile devices straight away. A version geared to mobile device connections and screens. Mobile Internet users want to access information as fast and as comfortably as possible when they use EUROPAGES on their travels.

Speed is important on a computer with a good connection but it is vital on the move. Connections tend to be slower and users more impatient. They expect speeds to be the same as they get from a conventional desktop computer. The EUROPAGES website has rich content and images and may be too heavy to be read comfortably on a mobile device. All the graphic primitives that were not essential or that might slow down page display or create obstacles to smooth navigation have been eliminated. The mobile version of EUROPAGES is leaner, less resource-intensive (bandwidth, processor, etc.) and offers optimised performance levels.

Mobile telephone screens are smaller than computer screens and do not offer the same reading comfort. This even applies to iPhones and Samsung devices that have bigger screens. Mobile Internet users prefer sites geared to the size of their screen for convenient browsing. In ergonomic terms, the mobile site is geared to the telephone interface as it is organised to suit the OS of the mobile device. From now on, users visiting Europages from their Smartphone no longer have to zoom in or out, scroll horizontally or vertically to read a page. The site contents are structured for display in the mobile device frame to the nearest pixel.

EUROPAGES has adjusted the site navigation system to cater for use by the increasing numbers of mobile touch screen devices. EUROPAGES displays pages purpose-designed for smartphone touch screen use, with its mobile version. EUROPAGES has chosen Mykomeda and its solution geared to all mobile devices The EUROPAGES mobile site has a new special feature. As part of its strategy to improve its accessibility for mobile terminals, the mobile version of its website adapts to all types of mobile device screens. EUROPAGES chose Mykomeda’s solution because it improves readability on mobiles by optimizing the ergonomics and navigation of websites but most of all because it did not call for any modification to the EUROPAGES website infrastructure. This solution adapts all web contents "on the fly". It doesn’t matter whether it is a smartphone or a “conventional” cell-phone … from iPhone to Blackberry, phones that operate under Android, Symbian, RIM, Palm OS or Windows Mobile, be it a Nokia, Samsung, LG or Palm, etc., the site has been adapted for access via any type of mobile telephone.

What primarily clinched EUROPAGES' decision to adopt the Mykomeda solution, is that its guarantee of automatic support for any new smartphone as it comes onto the market allows EUROPAGES to sustain its investment.

About Mykomeda :

9 rue Dareau, 75014 PARIS

+33 (0)1 45 81 83 68

http://www.mykomeda.com/en/