Rossitza Mavreau, expert in SEO – Search Engine Optimisation – at EUROPAGES, brings you the answer.
There are now over 500 million sites on the Web - and counting! For companies to make the most of their Internet investment, they need to be seen, and they need to maximise the occasions for establishing contact. Europages provides effective and affordable solutions in this respect.
Referencing involves all the techniques needed to improve a site's visibility and accessibility via search engines. This means making sure your site appears as high up as possible in the page ranks, and choosing keywords that will lead to pertinent contacts.
Small and medium-sized companies often invest in an attractive website that represents a showcase for their activity. However, despite this creative effort, the expected results do not always materialise. This can be due to a number of reasons: the technology used is not necessarily understood by the search engines, the wrong keywords were selected, etc. These companies will then have to call on a specialised firm, incurring additional annual costs of anywhere between 3 000 and 50,000 euros, for nothing more than consultancy, and which does not always guarantee results…
Europages can help you avoid these problems. A Europages customer automatically receives a E*page whose purpose, among others, is to make both their site and their products/services visible, as well as to ensure they get the highest possible ranking in the main search engines used.
As Rossitza Mavreau points out, this is a high value-added service for SMEs that do not have the necessary budget or technical know-how. Its performance is further enhanced given that it works in 16 languages. No other B2B site provides such a comprehensive, powerful service.
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