In a blog post for the US Small Business Administration entitled “Simple Social Media Guide for Small Businesses”, Ijeoma S. Nwatu, Communications Manager for ColorComm, sets out a handful of basic tips for SMEs seeking to use social media.
Here are the priorities we gathered from her piece : for small businesses to use social media to increase sales, visibility or audience, they have to select the right media, time and plan ahead, monitor and follow activity, be creative and engaging.
Select the right media
There are more and more social media available, and each has its speciality – some better for graphics and illustrations, others for professional networking, still others more generally for reacting to news and events. Choose carefully which applies best to your products and customer base. But remember the basics, says Nwatu: “The key is to remember that social media is at its core a dialogue and conversation. Small businesses can leverage different platforms for a variety of reasons to expand visibility, increase sales, or inform their audience”
Time and plan ahead
Social media being an interactive mass media, you need to be attuned to what is going on and will go on : planning and timing to prepare activities according to foreseeable events (public holidays, major public events ) will enable you to pitch and publicize your business and products coinciding with your audience’s attention.
Monitor and follow activity
You’ll be investing some time and perhaps money in this : staff-time devoted to being present on social media and/or using software to monitor activity will ensure you are perceived to be “on the ball” and reactive. Both of these have a cost. You will have to “do the math” to find out what the returns on your involvement in social media are, to ensure you are spending the right amount of resources on it.
Be creative and engaging
Whether you’re better at graphically illustrating your activity and products, interacting with your customer-base on current events and trends, or specialized and technical, there is a “fun” and entertaining dimension to social media that demands creativity and a will and skill to engage. Remember you may be appreciated on social media simply for the interest and information you provide, and that includes appreciation by outlets and other media.
And to increase your international reach you may register your company on Europages for free. Once done you’ll be able to post content (Product sheets, News, …) and benefit from Europages international traffic: 3M B2B visitors per month.
Ijeoma Nwatu is also a digital strategy and communications consultant, engaged in speaking about career transitioning and social media marketing.
The U.S. Small Business Administration (SBA) was created in 1953 as an independent agency of the federal government “to aid, counsel, assist and protect the interests of small business concerns, to preserve free competitive enterprise and to maintain and strengthen the overall economy” of the United States
“Simple Social Media Guide for Small Businesses”, SBA website, by Ijeoma S. Nwatu, June 29, 2016.