When searching the Internet for suppliers, B2B buyers follow a process comprising three main consecutive phases: Exploration, Solution analysis, and Detailed search & comparison of offers. To better meet buyers’ expectations, the B2B marketer must use the channels suited to each of these phases. Here we look at the actions to be carried out, taken from Europages’ recently published white paper.

Popular as personal protective equipment, across different sectors including automotive, pharmaceuticals, agriculture etc. industrial glove market was valued at $4,913 million in 2014, confirms a study by “Allied Market Research”. The same study indicates that the market will generate $9,775 million by 2020.

The European Commission recently published a study on the internationalisation of European SMEs. Where do they mainly export? What share of their activity does e-commerce account for? And what are the main difficulties that they encounter? Here are the main results.

As a knock-on effect of the economic crisis, the market for second-hand clothing has grown considerably in Europe, both for selling and buying, especially in Eastern European countries. Here we take stock of this booming market, now additionally driven by the Internet.

Knowing how best to optimise the referencing of your web pages (a technique referred to as On-Page SEO) is becoming increasingly essential. A study by Raven, a software publisher specialised in auditing tools intended for marketers, gives some guidance on the most commonplace mistakes. Here are the three main ones to avoid.

While Europe remains the world’s leading market for cosmetics, ahead of the United States and Japan, this industry will be driven by emerging countries such as Brazil, India, China, Mexico and Russia in the years to come. Update on a booming market characterised by a profusion of European SMEs at the cutting edge of technological innovation.

B2B buyers’ behaviour when searching for information has changed in recent years, and now embraces the Web and digital technologies. SMEs must respond to these changes and ensure that they are visible throughout the purchasing process by adopting an inbound marketing strategy. Here we recommend 4 main techniques, taken from a white paper just published by Europages in collaboration with the online marketing agency Kyto.

Retargeting, or behavioural retargeting, is a technique that has proven itself to be particularly effective in B2B marketing. However, certain rules must be observed in order to achieve a successful B2B retargeting campaign. Here we take a quick look at this leading-edge digital tool.

On 22 September, French Secretary of State for the Budget Christian Eckert presented an action plan for the benefit of enterprises in view of the new EU customs code which will enter into force on 1 May 2016. The plan’s objective is twofold: to simplify the customs operations of French enterprises, and to attract new enterprises to France for their customs clearance operations set out in the new act. Below are some details of the main measures proposed.

The market for professional security equipment is unaffected by the crisis in Europe. In fact, certain segments, such as video surveillance and cybersecurity, are now in full swing. Update on a buoyant sector before the industry’s upcoming international trade fairs.