Knowing how best to optimise the referencing of your web pages (a technique referred to as On-Page SEO) is becoming increasingly essential. A study by Raven, a software publisher specialised in auditing tools intended for marketers, gives some guidance on the most commonplace mistakes. Here are the three main ones to avoid.

While Europe remains the world’s leading market for cosmetics, ahead of the United States and Japan, this industry will be driven by emerging countries such as Brazil, India, China, Mexico and Russia in the years to come. Update on a booming market characterised by a profusion of European SMEs at the cutting edge of technological innovation.

B2B buyers’ behaviour when searching for information has changed in recent years, and now embraces the Web and digital technologies. SMEs must respond to these changes and ensure that they are visible throughout the purchasing process by adopting an inbound marketing strategy. Here we recommend 4 main techniques, taken from a white paper just published by Europages in collaboration with the online marketing agency Kyto.

Retargeting, or behavioural retargeting, is a technique that has proven itself to be particularly effective in B2B marketing. However, certain rules must be observed in order to achieve a successful B2B retargeting campaign. Here we take a quick look at this leading-edge digital tool.

On 22 September, French Secretary of State for the Budget Christian Eckert presented an action plan for the benefit of enterprises in view of the new EU customs code which will enter into force on 1 May 2016. The plan’s objective is twofold: to simplify the customs operations of French enterprises, and to attract new enterprises to France for their customs clearance operations set out in the new act. Below are some details of the main measures proposed.

The market for professional security equipment is unaffected by the crisis in Europe. In fact, certain segments, such as video surveillance and cybersecurity, are now in full swing. Update on a buoyant sector before the industry’s upcoming international trade fairs.

European SMEs account for 28% of exports from the EU to the USA. Although these SMEs are highly active in this respect, they must nevertheless overcome certain obstacles. Here is a list of the main existing barriers according to a report conducted by the European Commission.

The European Union, with its 500 million consumers, 28 countries and its single market is seen as a land of export opportunity from across the Atlantic. Here are seven particularly promising sectors in Europe that US companies’ sales departments have their sights set on, with details country by country.

When European countries export and import their fruit and vegetables, they mostly confine themselves to intra-EU trade due to logistical constraints (in particular for extra-fresh products) as well as strict phytosanitary regulations. Here, we take stock of a fluctuating market on the occasion of the Macfrut professional show, due to be held in Rimini (Italy) on 23–25 September.

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