In a blog post for the US Small Business Administration entitled “Simple Social Media Guide for Small Businesses”, Ijeoma S. Nwatu, Communications Manager for ColorComm, sets out a handful of basic tips for SMEs seeking to use social media.
In our recent blog post on the Lisbon Web summit, we reported on Silicon valley’s concerns about the then upcoming Trump administration’s plans regarding investing, employing and manufacturing overseas. His first week in office has caused US tech giants’ CEOs to voice concern at his executive order on immigration from some Muslim majority countries and refugees.
A recent French official report said only 10 percent of the national workforce’s jobs were threatened by digitization, and half of all jobs would be transformed by the change. Meanwhile, French firms represented the largest foreign group at Las Vegas’ Consumer Electronics Show and investment in French tech firms reached a record high last year.
Stefanos and Constantine from Aeons, following faithfully Papastergiou Family’s tradition, are cultivating organic olive groves that cover 250,000 sq. meters with 4,000 olive trees in Pteleos, Magnesia, Greece. They went from local presence to an international exposure.
The Paris region Chambers of Commerce launched a web platform last summer and other services to help small and very small businesses accomplish their “digital transformation”.
US-based marketing advisory firm Consilium Global Business Advisors published a White Paper on marketing overseas in January 2012 which contains useful advice for American firms seeking to improve their sales abroad.
Recent times have seen a culmination of European union fiscal attention on corporate giants in the digital sales industry, and measures to harmonize or impose VAT (sales tax) on on-line vendors in the EU and US.
Recent news of research and discoveries in the field of mental and physical health in high-tech companies have shown the disadvantages of open-plan offices for IT developer and programmer staff, the advantages of good health insurance plans including well-being programmes, in high tech companies, and the benefits of working on professional premises instead of at home.
In an article of December 1, entitled “Five Disruptions to Marketing, Part 1: Digital Transformation” Chiefmartech.com (Blog edited by Scott Brinker since 2008) explains some of the processes underway in the digital business world. In this first part of a series, the author deals with “Digital transformation” which redefines marketing beyond the marketing department. The article concludes we may see a “democratization” of marketing throughout companies, just as we saw the “democratization” of the use of information technologies.
eBay UK, the British branch of global online sales giant eBay, published a study last June which showed that marketing would be the main spending priority for 45% of digital small businesses, with 66% of them set to increase general investment.