Posted on: 23 June 2020 By: TeamEuropages

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The marketing mix is a classic standard in operational marketing. It describes the set of measures identified to reach marketing goals. For many years, the marketing mix consisted of 4 Ps: product, price, place and promotion. However, the 4 P concept can only applied to the service sector to a limited extent. This is why marketing experts have developed the 7 P concept. Here are more details about the 7Ps of marketing. 

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Posted on: 26 May 2020 By: TeamEuropages

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Pandemic, lockdown, recession, these words have marked the daily life of most of the world for several weeks, and probably for several more weeks to come. In this unprecedented situation, you have two options: do nothing and wait for things to get back to normal, or take the lead and seize the new opportunities it creates. Together, let’s see how to face this ordeal and come out of it stronger.

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Posted on: 30 January 2020 By: TeamEuropages

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The business services sector arrives in ninth place in the searches carried out by B2B buyers on EUROPAGES. From our internal statistics, here are the top 10 most searched categories, the top 10 buyers per country and the top 5 most consulted companies in the sector over a period of one year.

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Posted on: 18 November 2019 By: TeamEuropages

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According to the Data & Analytics department of Visable, the parent company of EUROPAGES, sourcing research from the United Kingdom has significantly decreased since Prime Minister Boris Johnson took office last July. However, this general trend, which is explained by the uncertainties associated with Brexit, does not affect all business sectors.

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Posted on: 23 October 2018 By: TeamEuropages

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Email-based marketing is a robust sales and marketing tool for businesses that are keen on improving their online presence. A great tool for online shops that is dependent on both new and return customers to increase its sales. A huge customer base would have sparked the need for triggered emails to address various elements of the B2B process. Since the firm is keen on minimizing costs to maximize profits, triggered emails cut back on the cost of having to employ people to respond to each and each email from the clients. The following six ideas are thus some of the essential triggered email strategies to maximize B2B sales.

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Posted on: 27 August 2018 By: TeamEuropages

EmailMarketing

Business-to-Business marketing strategies are an essential step for growth. Whether you are a small business looking to reach further, or an established business looking to make new connections into new industries, eventually you need to move into email marketing. B2B email marketing works on three levels: bigger sales deals, digital word of mouth, and a symbiotic relationship. You reach out to bigger companies, ensuring bigger sales, these companies talk about you, and you may provide services to one another, helping you grow.

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Posted on: 15 November 2017 By: TeamEuropages

B2B marketplaces & platform

The leading B2B marketplace “WLW” has conducted a survey on “The role of platforms and marketplaces in B2B purchasing”. Around 1,300 buyers from Germany, Austria and Switzerland were questioned in September 2017 about their use behavior and the challenges they encounter in connection with platforms and marketplaces. Result of the online study: Online platforms and marketplaces are particularly appreciated for the quick findability of products, but provide too little detailed product information.

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