An air of panic has struck the enclosed world of Web specialists! American giant Google, almighty owner of the world’s most popular search engine, is continuing to enhance its renowned algorithm that determines the most relevant search results. The latest algorithm update, called Penguin, has downgraded a number of sites considered to be of little interest to users. Some of these sites believe that they have been unfairly treated and, as a result, are looking for someone to blame. Question: is Europages one of these sites that downgrades the referencing of its clients?
Businesses seeking to establish their online reputation sometimes turn to referencing agencies that make extravagant promises, but that often fail to deliver. Here are a few things to bear in mind when starting out.
2013 is already well underway, but there is still plenty of time to review the work accomplished in 2012. Here is a look back at a resolutely B2B year.