If you visited our site this weekend, you may not have immediately recognised it as Europages! Having undergone only one minor revision in 5 years, this time the site has been given a complete makeover, adopting a design that is more modern, more fresh, and above all more practical for the thousands of people that use it every day. At the heart of this new version lies the importance given to multimedia content, with faster access to that which makes Europages such as successful tool for the businesses that use it: the E*Pages and product sheets.
Translating is not merely about using one word for another; it is about conveying a message. Each term must be chosen carefully. Europages clearly understood this when it set about establishing a network of freelance translators back in 2003. It never subcontracts any content outside this network.
An air of panic has struck the enclosed world of Web specialists! American giant Google, almighty owner of the world’s most popular search engine, is continuing to enhance its renowned algorithm that determines the most relevant search results. The latest algorithm update, called Penguin, has downgraded a number of sites considered to be of little interest to users. Some of these sites believe that they have been unfairly treated and, as a result, are looking for someone to blame. Question: is Europages one of these sites that downgrades the referencing of its clients?
Businesses seeking to establish their online reputation sometimes turn to referencing agencies that make extravagant promises, but that often fail to deliver. Here are a few things to bear in mind when starting out.
2013 is already well underway, but there is still plenty of time to review the work accomplished in 2012. Here is a look back at a resolutely B2B year.