Posted on: 27 November 2016 By: Ray


eBay UK, the British branch of global online sales giant eBay, published a study last June which showed that marketing would be the main spending priority for 45% of digital small businesses, with 66% of them set to increase general investment.

Although a quarter of small business owners (25%) indicate that they do not understand SEO (Search engine optimization (1)), three quarters of them (74%) believe that social media can drive growth. Thus there is a clear opportunity for marketers.

According to the Centre for Economics and Business Research (CEBR), the average SME spends £24 000 per annum on marketing.

Gareth Jones, marketing director at eBay UK, said: “At a time when many small businesses are expressing disappointment at the availability of funding, they are still savvy enough to know the ROI [return on investment] that increasing marketing spending can have on their bottom line. This is good news for the industry and the economy more broadly.”


eBay Inc. is an American multinational corporation and e-commerce company, providing consumer-to-consumer and business-to-consumer sales services via the Internet. It is headquartered in San Jose, California. eBay was founded by Pierre Omidyar in 1995. Today it is a multibillion-dollar business with operations localized in over 30 countries (2011). The company’s revenue  was US$ 8.59 billion in 2015.


(1) Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.


Further reading

‘Marketing Now ‘Main Spending Priority’ for 45% of Digital Small Businesses’ by Shane Donnelly June 3, 2016,

3 Responses to “eBay study sees major increase in digital marketing”

  1. SEO Link Building Services

    Well, when we talk about eBay we can say for sure that eBay studies are based on pure facts as they have many sources to confirm their survey and most of the other companies giants do follow them as they don’t possess such big powerful resources as the eBay has.

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