Expand internationally thanks to digital tools!
In the digital age, it is now impossible for a company to do without an online presence. The Internet gives any company that wishes to do so the opportunity to go international, most of the time without even having to travel. Moreover, it is estimated that companies that have begun their digital transformation are 3.5 times more likely to expand internationally. This is how digital tools are real allies in developing an export activity, both in B2C and B2B.
Social networks to facilitate an international presence
Facebook, Instagram, Twitter… If social networks were first created to allow people to stay in touch, they are also excellent tools for developing international business.
Creating a community to develop notoriety
The first mission of social networks for a company is to give it visibility. By creating a community around its products or services, a company can quickly gain notoriety. In fact, more and more young companies are starting by creating a committed community using social networks to set up a participative fundraising campaign on a crowdfunding platform. This approach is increasingly replacing tedious and costly market research.
With the help of social networks, more and more TPEs or SMEs are crossing borders, and at a lower cost.
Selling directly through social networks
Social networks have fully understood the impact that their platforms can have on businesses. This is why some of them, like Facebook, have developed specific tools.
It is thus becoming possible for any company with a Facebook page to offer its products or services to buyers or the possibility to reserve directly using the advertising tools.
Instant messaging linked to social networks are also powerful tools for communicating with customers. Whether it is to offer customer support or to make a sale, instant messaging becomes a real marketing tool.
Marketplaces to sell worldwide
Like Cdiscount or Amazon, there are more and more marketplaces that allow companies to sell around the world by taking advantage of the power of a world-renowned platform.
An extended market
Among the marketplaces, there are of course the global giants such as Amazon, Cdiscount or FNAC, which offer a wide range of products for the general public. There are also sites that are more targeted either in terms of geographical area or in terms of the category of products offered.
Owning a shop on a few marketplaces is therefore a significant asset to start exporting. By choosing its markets well, the company can gain notoriety and thus increase its sales substantially.
Efficient and simple tools
The great advantage of marketplaces to start exporting is their operational simplicity. Indeed, the tools are designed to make transactions as easy as possible for both the seller and the buyer.
In most cases, the company does not have to worry about the currency used or customs issues, for example. The documents required for shipment are often automatically edited by the site. The seller only has to package and ship the products to validate his sales.
Tools to facilitate B2B relations
The tools discussed above are mainly used in a B2C market. However, many SMEs are looking to export their products to a network of professionals. Digital tools are also effective for this type of approach.
Platforms for putting people in touch
Positioning yourself as a B2B supplier is not always easy when you start exporting. To make it easier, companies can register on platforms for putting professionals in touch with each other, such as EUROPAGES.
EUROPAGES is the B2B Sourcing Engine, a directory of professionals from all over the world. It thus enables a buyer to find a supplier or a supplier to respond to a buyer’s request. Contact is made directly from the website, which guarantees the reliability of the suppliers and buyers listed.
Digital tools to simplify relations
Numerous digital tools have been developed and today simplify relations between buyers and suppliers from one end of the world to the other:
- Instant messengersfor exchanging rich content, including links, videos, photos… ;
- Instant translators to communicate effectively without making language mistakes;
- Efficient logistics tracking tools to track shipments from end to end;
- Tools to control corporate finances and secure transactions…
Until a few years ago, it was complicated to get into the export business, especially for small businesses. Today, from communication to logistics, everything is made more accessible by digital tools. The world has never been so open to international trade.
Don’t forget to call on EUROPAGES advisers for any advice on digital tools to facilitate your exports!
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