While Europe remains the world’s leading market for cosmetics, ahead of the United States and Japan, this industry will be driven by emerging countries such as Brazil, India, China, Mexico and Russia in the years to come. Update on a booming market characterised by a profusion of European SMEs at the cutting edge of technological innovation.
4 European groups in the world’s top 10. The Cosmetic Valley competitiveness cluster, which comprises the industry’s French players, points out on its website that the world’s top ten leading cosmetics brands includes such leading European names as L’Oréal for France (number 1), Unilever for Great Britain (number 3), Beiersdorf for Germany (number 7), or LVMH again for France (number 10). It goes without saying that these groups underpin a dense fabric of subcontractors.
According to Cosmetics Europe, the cluster that brings together the industry’s European manufacturers, Europe is home to some 4,500 SMEs that produce cosmetics, and that perform strongly in terms of exports. As indicated by the Observatoire des cosmétiques, France benefits from a very dynamic cosmetics sector, with exports that increased 6% in the first half of 2015 compared with the same period in 2014, representing a trade surplus of €4.6 billion.
See the Forum Cosmetics Europe 2015 video (3 mins 30 secs).
3,000 innovative SMEs in Europe. European SMEs are particularly innovative, as is the case with Solabia, a company that creates anti-cellulite and anti-aging products with a process based on microbial fermentation. Another fitting example is Naturex, a French group comprising 1,400 employees based in Avignon, now the world’s number 1 for natural ingredients for the agri-food, cosmetics and pharmaceuticals industries, as revealed by BPI France.
Poised to conquer the emerging countries. Representing one third of the global market, Europe (EU-28 + Norway and Switzerland) achieved a total €72 billion in sales in 2013, and €36 billion in exports. For all that, the European market is reaching maturity, with an annual growth rate that has levelled off at 2%. The most buoyant markets are now to be found in the emerging countries (Brazil, Russia, India, Mexico and China), which offer growth rates of between 5% and 9% for perfumery and cosmetics. In fact, Brazil is set to become the world’s second-biggest market for cosmetics. For more details, take a look at this video (in French) which presents French businesses present at the 20th edition of the FCE Cosmetique international exhibition in Sao Paolo last May.
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