The European Union, with its 500 million consumers, 28 countries and its single market is seen as a land of export opportunity from across the Atlantic. Here are seven particularly promising sectors in Europe that US companies’ sales departments have their sights set on, with details country by country.
The EU, a land of export. On its Export.gov site, the U.S. Department of Commerce explains the importance of the European market. In 2013, US companies exported more than $730 million worth of goods to the EU every day, more than to Brazil, India and China combined!
The seven sectors targeted for exports to the EU are as follows:
- Aerospace and defence
- Health services
- Information and communication technologies
- Travel and tourism
Growth sectors by country. The U.S. Department of Commerce also details the export opportunities for each European country, in addition to the general list of growth sectors. Thus, for example, Belgium includes sectors such as chemicals, plastics, and renewable energies, while Denmark includes franchising, general consumer goods and green building materials. Sectors highlighted for France include civil aircraft, telecommunications equipment, cosmetics, textiles, direct marketing and e-commerce. While for Italy, the list includes airport and ground support equipment, automotive parts, cosmetics and mobile communications equipment (see the “Selling in the European Union” video below, produced by the U.S. Department of Commerce).
Three priority courses of action. To step up exports by American businesses to the EU, the U.S. Department of Commerce has defined three priority courses of action. Firstly, continuing negotiations on the Transatlantic Free Trade Agreement (TAFTA), currently underway. Secondly, actively participating in the Hannover Messe trade fair for industrial technology, which will take place next April. Thirdly, supporting two fields currently in full swing and which have huge needs: smart cities and digital.
US businesses clearly seek partners and distributors in Europe: so why not improve your online visibility by joining Europages? Register your company now!