Posted on: 23 October 2018 By: TeamEuropages

digital composite of laptop with graphic

Email-based marketing is a robust sales and marketing tool for businesses that are keen on improving their online presence. A great tool for online shops that is dependent on both new and return customers to increase its sales. A huge customer base would have sparked the need for triggered emails to address various elements of the B2B process. Since the firm is keen on minimizing costs to maximize profits, triggered emails cut back on the cost of having to employ people to respond to each and each email from the clients. The following six ideas are thus some of the essential triggered email strategies to maximize B2B sales.

Email-based marketing is a robust sales and marketing tool for businesses that are keen on improving their online presence. A great tool for online shops that is dependent on both new and return customers to increase its sales. A huge customer base would have sparked the need for triggered emails to address various elements of the B2B process. Since the firm is keen on minimizing costs to maximize profits, triggered emails cut back on the cost of having to employ people to respond to each and each email from the clients. The following six ideas are thus some of the essential triggered email strategies to maximize B2B sales.

  1. Welcome series emails

In every business, the first impression of the seller is quite important. In an online world where cybercrime is a looming threat, a welcome series email should be one that cordially invites the shopper to the site while ensuring that they come back. “This welcome series email should be precise, affirmative of the website’s credibility and custom made to suit the gender and nationality of the recipient,” states Stephen White, Business Development Director at Master Thesis Service. So, when a shopper registers with the firm, it’s essential that they get a welcome email to confirm that they have registered to the website. Moreover, the emails should contain subscription confirmation, a thank you message, and probably a coupon in case of return to the website. Such emails ensure that the shoppers feel at home and are guided through every essential step of the shopping.

  1. Reminder Emails

According to Jessica Wright, Director of Customer Experience at ConfidentWriters, during the shopping experience, some of the shoppers are likely to mess up the shopping experience or forget to add in some few details. A triggered email response to such shortcomings is quite essential to ensure that the whole process is fluid. Take, for example, the case of cart abandonment. If a shopper happens to add items to his or her cart and then abandons the shopping experience midway without adding the billing address or credit/debit card details, then such a follow-up email should automatically come up to their email to remind them that they have missed a step in the shopping experience. This reminder to come back and complete the purchase should, however, have a fixed timeframe such as 24 hours or one week of holding the item for the client after which the cart should automatically clear out.

  1. Transactional messages in case of a successful order

Triggered emails about a successful order placement should come up to confirm the order, inform the shopper of the shipping address, the delivery notification, as well as a follow up message after the transaction. These messages ensure that the client is in a position to track the transaction and the shipment up to and after the delivery.

  1. Re-engagement with the shopper

A re-engagement email is essential to remind the shopper that they are still valued and welcome to come back. The chances are that such messages bring back a significant number of shoppers, especially those who had a positive shopping experience.

  1. Promotional messages and newsletters

Newsletters and other promotional messages form essential means of maintaining the customer base. Based on the demographics of the B2B market, the seller can organize events outside the trade environment that attract buyers and sellers to mingle outside business such as fun days.

  1. Anniversary of purchase

“Email triggered reminders of the purchase anniversary with a list of other products that the client would like is one way of ensuring the business keeps its return customers,” explains Jacob Woolridge, Relationship Manager at Paper-Research.

In conclusion, essential triggered email strategies for B2B include welcome series, reminder emails, transactional emails, re-engagement, promotional, and anniversary messages. All these messages ensure that the buyer engages and keep the customer coming back to the specific online shop.

Paul Bates is an international business consultant advising small educational companies such as SwiftPapers and PaperAdepts on the business environment of a particular country.


49 Responses to “6 Essential Triggered Email Strategies for B2B”

  1. Newt Scamander Wool Coat

    Of my teens are clear and they are great memories and I’m thankful they’re not clouded. who are trying to guide you on a path of responsibility and good sense.

  2. https://psychologypaper.com

    We are a reputable writing company https://psychologypaper.com of international experience with creation of different types of essays for students of all levels of education. We have a team of professional writers of all possible scientific areas. That is why our agency is always confident about our essays being of the top quality. The assignments we provide for our customers always contain relevant information and facts.

  3. How Can I Add Discord Bots

    Hey the article is great and the way you provided the content to the users are awesome and great to read. Thanks for the clear and best writings. It is wonderful to check. Will send to my friends as well.

  4. Assignment Help Online

    The Leading Assignment Help UK Firm Offers State Of The Art Services To Its Clients With A Promise Of Delivering All The Required Work Well Within The Deadline.

  5. Case Solutions

    I Am So Happy To Read This. This Is The Kind Of Manual That Needs To Be Given And Not The Random Misinformation That’s At The Other Blogs.

  6. Case Study Help

    They Are Not Able To Finish The Writing Assignments On Time. For Some Students, Writing Any Writing Assignments Is Able To Waste Their Time

  7. Harvard Case Analysis

    John Arnold Is An Academic Writer Of The Dissertation-Guidance. Who Writes Quality Academic Papers For Students To Help Them In Accomplishing Their Goals.

  8. Case Answer

    John Arnold Is An Academic Writer Of The Dissertation-Guidance. Who Writes Quality Academic Papers For Students To Help Them In Accomplishing Their Goals.

  9. Case Study Help

    I Am So Happy To Read This. This Is The Kind Of Manual That Needs To Be Given And Not The Random Misinformation That’s At The Other Blogs.

  10. JustinBew

    A lot of people are spending much of their time on the internet playing flash ready fun as these games provide an excellent method to avert individuals’s problems while having fun. These games have no age obstacle and also can be played by both youngsters as well as grownups. It is very easy to play these games as most of them just require a key-board or a mouse. Although very easy to play these video games are of wonderful advantages to adults specifically if they call for one to assume and also solve problems hence developing your mind. Youngsters also take advantage of these games in their future activities as an example driving aid improve their reaction time.
    http://onlineadipex.net

  11. essay assistance

    The following characteristics appear again and again in studies and in discussions about the actions that distinguish effective teachers. The characteristics are classified according to the scheme worked by M. Hildebrand (1971) based on a study in which the opinions about the effective teaching of both the academic staff and the students were analyzed.

    Organization and Clarity
    • clearly explains
    • is well prepared
    • makes difficult topics easy to understand
    • uses examples, details, analogies, metaphors and variety of methods to explain to make the subject understandable and memorable
    • makes clear the objectives of the course and each class
    • establishes a context for the contents

    Analytical / Synthetic Approach
    • has a complete mastery of the field
    • contrasts the implications of various theories
    • gives the student a sense of the field of study, their past, present and future trajectories and the origins of ideas and concepts
    • presents the facts and concepts of related fields
    • discusses the points of view of others, in addition to their own

    Dynamism and Enthusiasm
    • is an energetic and dynamic person
    • seems to enjoy teaching
    • conveys love for matter
    • has an aura of self-confidence

    Instructor-Group Interaction
    • can stimulate, direct and set the pace of interaction with the class
    • encourages independent thinking and accepts criticism
    • uses sharpness and humor effectively
    • is a good speaker
    • knows whether or not the class follows the subject and is sensitive to students’ motivation
    • cares about the quality of their teaching

    Instructor-Student Interaction
    • is perceived as fair, especially in its evaluation methods
    • is seen by students as accessible and a valuable source of advice even in matters not directly related to the course

  12. Ramjee Yadav

    The information you have shared is awesome. Thank you so much for sharing such beautiful information. this article is going to help out to new startups like- mobile app development companies, web application development companies.

  13. Buy Umbrella coat

    Stunning, brilliant site design! To what extent have you been blogging for? you made blogging look simple. The general look of your site is magnificent, and additionally the substance!. Much obliged For Your work.

  14. 2 Way SMS

    Peer engagement has been a remarkable strategy for businesses to stay in touch with their customers. They use 2-way SMS to send schedules, reminders and notifications to customers who can respond back in real-time.

  15. geometry dash

    What’s up it’s me, I am also visiting this site daily, this website is, in fact, pleasant and the viewers are in fact sharing good thoughts

  16. Ashton

    Essential triggered email strategies for B2B include welcome series, reminder emails, transactional emails, re-engagement, promotional, and anniversary messages. All these messages ensure that the buyer engages and keep the customer coming back to the specific online shop.

  17. buy soft black leather jacket

    Attractive information on your blog, thank you for taking the time and share with us. Amazing insight you have on this, it’s nice to find a website the details so much information about different artists.

Leave a Reply

Your email address will not be published.