Facebook is an amazing selling tool these days. Your audience is enormous, and you’re able to let fans share your sales and products with all their friends. You’ve got to be on Facebook if you’re selling.
The leading B2B marketplace “WLW” has conducted a survey on “The role of platforms and marketplaces in B2B purchasing”. Around 1,300 buyers from Germany, Austria and Switzerland were questioned in September 2017 about their use behavior and the challenges they encounter in connection with platforms and marketplaces. Result of the online study: Online platforms and marketplaces are particularly appreciated for the quick findability of products, but provide too little detailed product information.
The largest pioneering US organic and natural grocery retailer, Wholefoods agreed to merge with online sales giant Amazon, in a statement released last June. The deal will be closed in the 2nd half of the year, the statement read.
On the occasion of the 40th World Congress of Vine and Wine, which took place from 29 May to 2 June in Sofia, Bulgaria, Jean-Marie Aurand, Director General of the OIV (International Organisation of Vine and Wine), gave an overall assessment of the wine sector. Here are the main trends that emerge for 2017.
A study has been published by French firm CSA (“Consumer Science & Analytics”, devoted to opinion polling and market studies) with WonderLeon, a group of French start-up companies, to assess French start-ups’ recruitment of international talent.
According to Google BrandLab, video now accounts for 74% of Internet traffic, mostly via mobile devices, with YouTube the most widely used platform. All of which makes video a key tool in your company’s digital marketing mix strategy.
This crew of British web site builders and developers who set up “Websitebuilder” to help smaller businesses compare website builders to set up their own websites, published a blog article in April which provides a mass of data on the use of video online, with a focus on using it for marketing.
A survey by the Chartered Institute for Procurement and Supply has provided some interesting insight into how supply chain managers both in the UK and the EU are beginning to strategise around the potential impact of Brexit.
Atomico, a UK-based venture capital investment firm published its 2016 edition of “State of European tech Report” in November 2016, which draws on several authoritative data sources to paint a picture of the European Tech ecosystem.
On Wednesday, 29 March 2017, British Prime Minister Theresa May submitted the United Kingdom’s request to trigger article 50, the legal process launching Britain’s departure from the European Union.