In order to develop, every company needs to prospect, both in France and abroad. However, canvassing is good, but it must be done efficiently. Indeed, your prospecting must enable you to gather the information you need to engage in conversation with your prospects, create a relationship and, ultimately, convert them into customers. For this to work, it is therefore essential to centralise reliable information on customers through an efficient commercial prospecting campaign.

In this digital age, companies cannot do without thinking about the digital transition of their business. This unavoidable issue particularly concerns the sales dimension, and even more so in the current context. However, equipping sales representatives with digital tools is not simply a matter of giving them a tablet and a smartphone. Here is our advice on how to equip your sales reps and help them go digital.

If a striking idea is spread immensely online in just a short time, this is usually due to viral marketing. But how can you animate your target group to generate masses of likes and shares? Here are five tips for effective viral marketing.

How to start exporting successfully and safely?
Your business is doing well locally and you would like to secure your position by expanding your market abroad. It’s always a good idea to look for new customers, but you need to know how to do it. Otherwise, you risk deploying resources and energy without getting the expected return. Here are our 10 tips to help you start exporting with confidence.

Expand internationally thanks to digital tools
In this digital age, it is impossible for a company to do without an online presence. The Internet gives any company that wishes to do so the opportunity to go international, most of the time without even having to travel. Moreover, it is estimated that companies that have begun their digital transformation are 3.5 times more likely to expand internationally. This is how digital tools are real allies in developing an export activity, both in B2C and B2B.

Head of Sales at Visable International, Raphael Ermini’s review was published in the Journal du Net. He tells us about the indispensable digitalisation of SMEs to survive the COVID-19 crisis.

Expand internationally thanks to digital tools!
In the digital age, it is now impossible for a company to do without an online presence. The Internet gives any company that wishes to do so the opportunity to go international, most of the time without even having to travel. Moreover, it is estimated that companies that have begun their digital transformation are 3.5 times more likely to expand internationally. This is how digital tools are real allies in developing an export activity, both in B2C and B2B.

Visable hosts it’s first Webinar in cooperation with the Export Support Center in Ukraine explaining how to boost international development via digital presence and remote sales techniques.

The marketing mix is a classic standard in operational marketing. It describes the set of measures identified to reach marketing goals. For many years, the marketing mix consisted of 4 Ps: product, price, place and promotion. However, the 4 P concept can only applied to the service sector to a limited extent. This is why marketing experts have developed the 7 P concept. Here are more details about the 7Ps of marketing. 

Pandemic, lockdown, recession, these words have marked the daily life of most of the world for several weeks, and probably for several more weeks to come. In this unprecedented situation, you have two options: do nothing and wait for things to get back to normal, or take the lead and seize the new opportunities it creates. Together, let’s see how to face this ordeal and come out of it stronger.