Today, most purchasing processes begin with an Internet search. Customers no longer want to be contacted unexpectedly by sales people before they have even worked out what they need. They enter the buying process later, when their research is already advanced and they know exactly what they want. But digital marketing can take this a step further and even complete the buying process. Here’s how to make your website your best ally.

It has never been easier to go international than it is today, where digital allows you to be everywhere at the same time. However, you can’t believe that you can launch yourself in another country from one day to the next, without having prepared anything. In order to launch yourself internationally, it is essential to anticipate by respecting certain rules. Here are 7 steps to follow in order to successfully launch yourself internationally in B2B.

At a time when digital technology makes it possible to cross borders without even leaving the office, international development is an opportunity not to be missed. However, just because a country seems suitable for you to develop your business there doesn’t mean that it really is. In fact, depending on your situation and your objectives, you will move to different countries. We take stock of the situation to help you make your choices.

In order to develop, every company needs to prospect, both in France and abroad. However, canvassing is good, but it must be done efficiently. Indeed, your prospecting must enable you to gather the information you need to engage in conversation with your prospects, create a relationship and, ultimately, convert them into customers. For this to work, it is therefore essential to centralise reliable information on customers through an efficient commercial prospecting campaign.

In this digital age, companies cannot do without thinking about the digital transition of their business. This unavoidable issue particularly concerns the sales dimension, and even more so in the current context. However, equipping sales representatives with digital tools is not simply a matter of giving them a tablet and a smartphone. Here is our advice on how to equip your sales reps and help them go digital.

If a striking idea is spread immensely online in just a short time, this is usually due to viral marketing. But how can you animate your target group to generate masses of likes and shares? Here are five tips for effective viral marketing.

How to start exporting successfully and safely?
Your business is doing well locally and you would like to secure your position by expanding your market abroad. It’s always a good idea to look for new customers, but you need to know how to do it. Otherwise, you risk deploying resources and energy without getting the expected return. Here are our 10 tips to help you start exporting with confidence.

Expand internationally thanks to digital tools
In this digital age, it is impossible for a company to do without an online presence. The Internet gives any company that wishes to do so the opportunity to go international, most of the time without even having to travel. Moreover, it is estimated that companies that have begun their digital transformation are 3.5 times more likely to expand internationally. This is how digital tools are real allies in developing an export activity, both in B2C and B2B.

Head of Sales at Visable International, Raphael Ermini’s review was published in the Journal du Net. He tells us about the indispensable digitalisation of SMEs to survive the COVID-19 crisis.

Expand internationally thanks to digital tools!
In the digital age, it is now impossible for a company to do without an online presence. The Internet gives any company that wishes to do so the opportunity to go international, most of the time without even having to travel. Moreover, it is estimated that companies that have begun their digital transformation are 3.5 times more likely to expand internationally. This is how digital tools are real allies in developing an export activity, both in B2C and B2B.