Posted on: 20 February 2017 By: Ray

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France’s national digital agency CNNum has finalized a new report on the state of the digital transformation of SMEs and how to accelerate it to reach the level of other European countries.

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Posted on: 6 February 2017 By: Ray

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In a blog post for the US Small Business Administration entitled “Simple Social Media Guide for Small Businesses”, Ijeoma S. Nwatu, Communications Manager for ColorComm, sets out a handful of basic tips for SMEs seeking to use social media.

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Posted on: 30 January 2017 By: Ray

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In our recent blog post on the Lisbon Web summit, we reported on Silicon valley’s concerns about the then upcoming Trump administration’s plans regarding investing, employing and manufacturing overseas. His first week in office has caused US tech giants’ CEOs to voice concern at his executive order on immigration from some Muslim majority countries and refugees.

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Posted on: 20 January 2017 By: Ray

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A recent French official report said only 10 percent of the national workforce’s jobs were threatened by digitization, and half of all jobs would be transformed by the change. Meanwhile, French firms represented the largest foreign group at Las Vegas’ Consumer Electronics Show and investment in French tech firms reached a record high last year.

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Posted on: 3 January 2017 By: Ray

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US-based marketing advisory firm Consilium Global Business Advisors published a White Paper on marketing overseas in January 2012 which contains useful advice for American firms seeking to improve their sales abroad.

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Posted on: 11 December 2016 By: Ray

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Recent news of research and discoveries in the field of mental and physical health in high-tech companies have shown the disadvantages of open-plan offices for IT developer and programmer staff, the advantages of good health insurance plans including well-being programmes, in high tech companies, and the benefits of working on professional premises instead of at home.

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Posted on: 5 December 2016 By: Ray

In an article of December 1, entitled “Five Disruptions to Marketing, Part 1: Digital Transformation” Chiefmartech.com (Blog edited by Scott Brinker since 2008) explains some of the processes underway in the digital business world. In this first part of a series, the author deals with “Digital transformation” which redefines marketing beyond the marketing department. The article concludes we may see a “democratization” of marketing throughout companies, just as we saw the “democratization” of the use of information technologies.

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