Email-based marketing is a robust sales and marketing tool for businesses that are keen on improving their online presence. A great tool for online shops that is dependent on both new and return customers to increase its sales. A huge customer base would have sparked the need for triggered emails to address various elements of the B2B process. Since the firm is keen on minimizing costs to maximize profits, triggered emails cut back on the cost of having to employ people to respond to each and each email from the clients. The following six ideas are thus some of the essential triggered email strategies to maximize B2B sales.

Business-to-Business marketing strategies are an essential step for growth. Whether you are a small business looking to reach further, or an established business looking to make new connections into new industries, eventually you need to move into email marketing. B2B email marketing works on three levels: bigger sales deals, digital word of mouth, and a symbiotic relationship. You reach out to bigger companies, ensuring bigger sales, these companies talk about you, and you may provide services to one another, helping you grow.

Facebook is an amazing selling tool these days. Your audience is enormous, and you’re able to let fans share your sales and products with all their friends. You’ve got to be on Facebook if you’re selling.

The leading B2B marketplace “WLW” has conducted a survey on “The role of platforms and marketplaces in B2B purchasing”. Around 1,300 buyers from Germany, Austria and Switzerland were questioned in September 2017 about their use behavior and the challenges they encounter in connection with platforms and marketplaces. Result of the online study: Online platforms and marketplaces are particularly appreciated for the quick findability of products, but provide too little detailed product information.

The largest pioneering US organic and natural grocery retailer, Wholefoods agreed to merge with online sales giant Amazon, in a statement released last June. The deal will be closed in the 2nd half of the year, the statement read.

On the occasion of the 40th World Congress of Vine and Wine, which took place from 29 May to 2 June in Sofia, Bulgaria, Jean-Marie Aurand, Director General of the OIV (International Organisation of Vine and Wine), gave an overall assessment of the wine sector. Here are the main trends that emerge for 2017.

A study has been published by French firm CSA (“Consumer Science & Analytics”, devoted to opinion polling and market studies) with WonderLeon, a group of French start-up companies, to assess French start-ups’ recruitment of international talent.

According to Google BrandLab, video now accounts for 74% of Internet traffic, mostly via mobile devices, with YouTube the most widely used platform. All of which makes video a key tool in your company’s digital marketing mix strategy.

This crew of British web site builders and developers who set up “Websitebuilder” to help smaller businesses compare website builders to set up their own websites, published a blog article in April which provides a mass of data on the use of video online, with a focus on using it for marketing.

A survey by the Chartered Institute for Procurement and Supply has provided some interesting insight into how supply chain managers both in the UK and the EU are beginning to strategise around the potential impact of Brexit.