Expand internationally thanks to digital tools
In this digital age, it is impossible for a company to do without an online presence. The Internet gives any company that wishes to do so the opportunity to go international, most of the time without even having to travel. Moreover, it is estimated that companies that have begun their digital transformation are 3.5 times more likely to expand internationally. This is how digital tools are real allies in developing an export activity, both in B2C and B2B.
Social networks to promote an international presence
Facebook, Instagram, Twitter… If social networks were first created to allow people to keep in touch, they are also excellent tools for developing international business.
Creating a community to develop brand awareness
The first mission of social networks for a company is to give it visibility. By creating a community around its products or services, a company can quickly gain notoriety. In fact, more and more young companies are starting by creating a committed community using social networks to set up a participative fundraising campaign on a crowdfunding platform. Increasingly, this approach is replacing tedious and costly market research.
With the help of social networks, more and more VSEs or SMEs are crossing borders, and at a lower cost.
Selling directly through social networks
Social networks have understood the impact that their platforms can have on businesses. This is why some of them, like Facebook, have developed specific tools.
It is now possible for any company with a Facebook page to sell its products and services via these advertising tools.
Instant messaging linked to social networks are also powerful tools for communicating with customers. Whether it is to offer customer support or to make a sale, instant messaging becomes a real marketing tool.
Marketplaces to sell worldwide
Like Cdiscount or Amazon, there are more and more marketplaces that allow companies to sell around the world by taking advantage of the power of a world-renowned platform.
An extended market
Among the marketplaces, there are of course the world giants such as Amazon, Cdiscount or FNAC, which offer a wide range of products for the general public. There are also sites that are more targeted either in terms of location or in terms of the products categories offered.
Owning a shop on a few marketplaces is therefore a significant advantage when it comes to exporting. By choosing its markets well, the company can gain notoriety and thus substantially increase sales.
Efficient and simple tools
The great advantage of marketplaces for starting out in the export business is their simplicity of operation. Indeed, the tools are designed to make transactions as easy as possible for both the seller and the buyer.
In most cases, the company does not have to worry about the currency used or customs issues, for example. The documents required for shipment are often edited automatically by the site. All the seller has to do is package and ship the products to validate his sales.
Tools to facilitate B2B relations
The tools mentioned above are mainly used in a B2C market. However, many SMEs are looking to export their products to a network of professionals. Digital tools are also effective for this type of approach.
Positioning yourself as a B2B supplier is not always easy when you start exporting. To make it easier, companies can register on platforms for putting professionals in touch with each other, such as EUROPAGES.
EUROPAGES is an online directory of professionals from all over the world. Enabling a buyer to find a supplier or a supplier to respond to a buyer’s request. Contact is made directly from the website, which guarantees the reliability of the suppliers and buyers listed.
Digital tools to simplify relations
Numerous digital tools have been developed and now make it possible to simplify relations between buyers and suppliers from one end of the world to the other
- Instant messengers that allow the exchange of rich content, including links, videos, photos… ;
- Instant translators to communicate easily and efficiently without making language mistakes;
- Efficient logistic tracking tools that enable end-to-end shipment tracking;
- Tools for controlling company finances and transaction security…
Until a few years ago, it was complicated to start exporting, especially for small companies. Today, from communication to logistics, everything is made more accessible by digital tools. The world has never been so open to international trade.
Don’t forget to call a EUROPAGES consultant for any advice on digital tools to facilitate your exports!
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