The 7 Ps in marketing: the larger marketing mix

Posted on: 23 June 2020 By: TeamEuropages


The marketing mix is a classic standard in operational marketing. It describes the set of measures identified to reach marketing goals. For many years, the marketing mix consisted of 4 Ps: product, price, place and promotion. However, the 4 P concept can only applied to the service sector to a limited extent. This is why marketing experts have developed the 7 P concept. Here are more details about the 7Ps of marketing. 

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