Survey on the role of B2B platforms and marketplaces in Europe

Posted on: 15 November 2017 By: TeamEuropages

B2B marketplaces & platform

The leading B2B marketplace “WLW” has conducted a survey on “The role of platforms and marketplaces in B2B purchasing”. Around 1,300 buyers from Germany, Austria and Switzerland were questioned in September 2017 about their use behavior and the challenges they encounter in connection with platforms and marketplaces. Result of the online study: Online platforms and marketplaces are particularly appreciated for the quick findability of products, but provide too little detailed product information.

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