Our news for: December 2016
Recent times have seen a culmination of European union fiscal attention on corporate giants in the digital sales industry, and measures to harmonize or impose VAT (sales tax) on on-line vendors in the EU and US.
Recent news of research and discoveries in the field of mental and physical health in high-tech companies have shown the disadvantages of open-plan offices for IT developer and programmer staff, the advantages of good health insurance plans including well-being programmes, in high tech companies, and the benefits of working on professional premises instead of at home.
In an article of December 1, entitled “Five Disruptions to Marketing, Part 1: Digital Transformation” Chiefmartech.com (Blog edited by Scott Brinker since 2008) explains some of the processes underway in the digital business world. In this first part of a series, the author deals with “Digital transformation” which redefines marketing beyond the marketing department. The article concludes we may see a “democratization” of marketing throughout companies, just as we saw the “democratization” of the use of information technologies.