B2Blog

Europe (EU28) represents 60% of the world’s wine production, with three dominant countries, namely Italy, France and Spain. Faced with wine consumption levels that have dropped off in Europe, these three countries have adopted different strategies to effectively compete with new wine-producing countries and target the booming Chinese market. Read on.

The supply chain represents the various stages a product goes through before arriving at the end-user. In this context, the physical connection from the production site to the place of consumption is possible thanks to logistics. Both primary and secondary activities within the value chain of goods add value to manufactured products, since they are key factors in customer demand satisfaction.