Our news for: October 2015
B2B buyers’ behaviour when searching for information has changed in recent years, and now embraces the Web and digital technologies. SMEs must respond to these changes and ensure that they are visible throughout the purchasing process by adopting an inbound marketing strategy. Here we recommend 4 main techniques, taken from a white paper just published by Europages in collaboration with the online marketing agency Kyto.
Retargeting, or behavioural retargeting, is a technique that has proven itself to be particularly effective in B2B marketing. However, certain rules must be observed in order to achieve a successful B2B retargeting campaign. Here we take a quick look at this leading-edge digital tool.
On 22 September, French Secretary of State for the Budget Christian Eckert presented an action plan for the benefit of enterprises in view of the new EU customs code which will enter into force on 1 May 2016. The plan’s objective is twofold: to simplify the customs operations of French enterprises, and to attract new enterprises to France for their customs clearance operations set out in the new act. Below are some details of the main measures proposed.
The market for professional security equipment is unaffected by the crisis in Europe. In fact, certain segments, such as video surveillance and cybersecurity, are now in full swing. Update on a buoyant sector before the industry’s upcoming international trade fairs.
European SMEs account for 28% of exports from the EU to the USA. Although these SMEs are highly active in this respect, they must nevertheless overcome certain obstacles. Here is a list of the main existing barriers according to a report conducted by the European Commission.